Firemagic is the most complete fire safety platform for organisations aiming to boost productivity, improve profitability, and deliver exceptional customer service — all while staying fully compliant with local fire safety standards.
Built on the trusted Fieldmagic platform.
Firemagic is Australia’s leading fire protection service platform, purpose-built to meet the unique needs of fire safety organisations. From extinguisher maintenance and alarm testing to full fire safety compliance programs, Firemagic streamlines how you manage jobs, service assets, and stay audit-ready — in the office and on-site.
Developed from the trusted Fieldmagic platform.
Drive efficiency, stay compliant
Firemagic is built on the same proven field service technology that helped one Australian fire safety company double its revenue from $6.5M to $12.5M in just four years. We’ve taken those workflows and operational insights and tailored them for fire protection teams across Australia.
Designed to make life simple
Firemagic is both powerful and intuitive. Designed for fire safety technicians, it simplifies asset servicing with mobile-first workflows aligned to local fire safety standards making inspections fast, accurate, and audit-ready.
Built for iOS and Android, the Firemagic mobile app gives your team everything they need — in the palm of their hands.
Offline-First by Design
Whether your technicians are in a basement or the bush, Firemagic works offline first so they can keep working without interruption.
Mobile Quoting, Job Management, Asset Inspections & Timesheets
Designed to be fast and easy to use, with a mobile app designed for technicians, making fieldwork simple, efficient, and focused on getting the job done, not just entering data.
Mobile Checklists for Compliance & Safety
Standardise tasks like extinguisher servicing, hydrant inspections, and local fire safety standards testing with mobile checklists ensuring consistency across the field and office
Boost productivity and accuracy with AI-driven job creation, real-time quoting, and intelligent inventory tools all seamlessly integrated to simplify fire safety field operations from office to site.
AI-Powered Job Automation
Eliminate manual data entry with Firemagic AI, which uses OpenAI to read PDF work orders, extract job details, and auto-create jobs with line items and pricing. This enables fast, accurate job creation straight from your inbox.
On-the-Go Quoting & Invoicing
Generate quotes and invoices with seamless integration into Xero, MYOB, and QuickBooks. Technicians can capture time, materials, and service reports instantly, keeping billing accurate and efficient.
Smarter Product & Inventory Management
Organise your product catalogue into folders, link commonly used items to your asset types, and track supplier pricing and stock levels from within your quotes. Easily bulk import and update your supplier’s product list in seconds using the built-in import wizard.
Get real-time visibility across your business and improve compliance oversight with Firemagic’s advanced reporting capabilities.
Out of the Box Dashboards
Our platform provides out of the box dashboards that give you insights into sales, quoting, job management, asset reporting and business trends.
Advanced Report Builder
For anything a little bit custom, we offer a drag and drop report and dashboard builder, which allows you to create bespoke high performance reports with clickable dashboards that drill down into your data.
Data Warehouse
Need something a bit outside the box? No problem - we're kind of nerdy at Firemagic and we love a good data warehouse. What does this mean? We give you near real time access to a database that's updated every 10 minutes that allows you to create bespoke reports in any tool - the most popular are the free Google Looker Studio and PowerBI.
Effortlessly manage and assign fire safety tasks with intuitive drag-and-drop scheduling, geolocation mapping, and real-time technician availability. This ensures timely, efficient service for urgent inspections and recurring maintenance, helping you stay on top of compliance and asset management.
Effortless Scheduling
Use drag-and-drop calendar functionality to quickly assign and schedule fire safety tasks with ease.
Real-Time Tracking
Leverage geolocation mapping to ensure the right technician is dispatched to the right job, on time.
Seamless Recurring Maintenance
Automatically schedule and manage recurring fire safety inspections and services across thousands of assets, ensuring compliance is always met.
Give your customers access to see their jobs, request new jobs, request quotes, approve quotes, view and pay invoices, and download maintenance report, all in one secure portal.
Streamlines Fire Safety Compliance
The customer portal simplifies compliance management, making it easier for strata and building managers to track and maintain fire safety standards. Providing clients with direct access to their fire safety information enhances transparency, making it easier for them to manage their compliance needs.
Boost Operational Efficiency
The customer portal saves you time by cutting down on the back-and-forth for reports and information, so your team can focus on what really matters. It brings everything togetherjob requests, quote approvals, and invoices—into one place, making your workflow smoother and eliminating unnecessary manual tasks.
Real-time inventory tracking across warehouses, vans, and job sites - fully integrated for fire safety field service.
See live stock levels when quoting
When creating quotes, we provide a breakdown of stock levels for each part, along with preferred suppliers and lead times
Stock management enabled for mobile
Perform stock takes from mobile, or transfer stock from one location to another, directly from the mobile app.
Streamline your stock ordering process
With stock ordering wizards that allow you to easily generate purchase orders from current stock levels and stock reorder levels set for each location, we take the manual work out of maintaining your stock levels.
"Exactly what we needed - cost effective, smart, adaptable, responsive, well suported."
"Excellent. Data setup and import will require some help, but once we got started we found it easy and accurate. Actual use of the product is simple and reliable. Support is great, and communication and responsiveness is excellent." - Graham, Australia
"Highly recommend this"
"It is very easy to use and train new people to use. It really has not given us any problems over the 3 years that we have used it. It is also really good for our customers as it has an awesome and simple asset tracking system. We also store all our customer data in FM." - Winston, Australia
Explore transparent pricing options, feature breakdowns, and select the best value for your investment.
Full Online Booking, Pipelines, Social Cal, Website Builder, And More!
Nurture & Close Leads Into Customers
All The Tools To Capture More Leads
Single Account - Setup 1 Client Or Use For Your Own Agency
Api Access - Integrate With Anything
Unlimited Sub-Accounts
Unlimited Contacts & Users
Branded Desktop App
SaaS Mode
Email / Phone / Text Rebilling
Split Testing
Advanced API Access
Agent Reporting
AI Conversational Bot
Full Online Booking, Pipelines, Social Cal, Website Builder, And More!
Nurture & Close Leads Into Customers
All The Tools To Capture More Leads
Single Account - Setup 1 Client Or Use For Your Own Agency
Api Access - Integrate With Anything
Unlimited Sub-Accounts
Unlimited Contacts & Users
Branded Desktop App
SaaS Mode
Email / Phone / Text Rebilling
Split Testing
Advanced API Access
Agent Reporting
AI Conversational Bot
Full Online Booking, Pipelines, Social Cal, Website Builder, And More!
Nurture & Close Leads Into Customers
All The Tools To Capture More Leads
Single Account - Setup 1 Client Or Use For Your Own Agency
Api Access - Integrate With Anything
Unlimited Sub-Accounts
Unlimited Contacts & Users
Branded Desktop App
SaaS Mode
Email / Phone / Text Rebilling
Split Testing
Advanced API Access
Agent Reporting
AI Conversational Bot
The enterprise product gives you access to every feature we have available. Every new feature that's released, every advanced feature in the platform - you get it. The advanced product is still very capable, but misses certain features such as the stock management.
Absolutely - we believe offline access is a critical component of any field service platform - whether you're working in a basement or in the Australian outback, you need to be able to operate without a data connection.
Of course - we actually encourage this for deployments that are larger than 20 users. However, it is something that we do charge consulting fees for - just reach out and we can have a conversation about the options here.
Absolutely. For migrations, you can do this yourself using our import wizard, or we can do a more complete migration. We have a number of packages, but have done near complete migrations from platforms such as Jobber, SimPro and ServiceM8 to name but a few. Just reach out if you'd like us to quote to make this process simpler. We can also provide you with a historical reference of your data via Google BigQuery so that you always have it there to look it up.
Firemagic, built on the trusted Fieldmagic platform, has been designed from the ground to maximise reliability. That means automatic failover of servers, multiple backup server locations and automatic recovery. All media is stored on Amazon S3, which has a reliability guarantee of 99.999999999%. We also give you near real-time access to your data warehouse, which gives you full access to your data at all times.
The company behind Fieldmagic (CRM Online Australia) was started in 2006 as a consulting organisation. That company is still around, but Fieldmagic itself was created as a product for the first time in 2016. It has been through many iterations since then and continues to rapidly improve.